At O2 Management, we deeply believe that sport is the most powerful platform available to society to drive positive social and environmental impact. As President Nelson Mandela famously said, “Sport has the power to change the world”.

And we know that when brands, athletes, sports properties and non-profit organisations embrace a more purposeful approach to how they engage with sport, their return on investment is amplified multiple times over.

That’s why we’ve partnered up with Neill Duffy and Purpose + Sport, one of the world’s pioneers in leveraging sport to do good while doing well, to develop the world’s first sports impact agency. 



Neill’s pioneering work at the forefront of the shift to purpose with major events like Super Bowl 50, 34th America’s Cup and 2018 Rugby World Cup Sevens, sports focused non-profits like Laureus, streetfootballworld and Common Goal and brands like Clif Bar & Co.

We believe it perfectly complements O2 Management’s expertise and experience partnering with world class athletes like Serena Williams, Mary Pierce, Paul Meilhat and Pauline Ado and brands like Fitbit , Weleda and DPD France.

We’d love to talk with you about how we can help you to do good while doing well. 

Together, we are able to offer our clients a service unparalleled in the business of sport focused on delivering results with a triple bottom line:


Grow value by positioning properties to do good while doing well both operationally and commercially.


We build and deliver strategic, creative solutions that increase brand relevance, maximize sponsorship investment and engage with fans in a more meaningful way.

Sports properties

Grow value by positioning properties to do good while doing well both operationally and commercially.


Shape more purposeful commercial and engagement strategies that enable the delivery of greater impact through sport;


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