As the 2016 world #1 doubles team, Nicolas Mahut and Pierre-Hugues Herbert became the official ambassadors of DPD, the second largest parcel delivery network in Europe. ABL campaign included VIP hospitality at tournaments and PR events.
Davis Cup Activation
As part the 2017 Davis Cup Semi-Final and Finals ties, DPD France concluded a major partnership and a 360° communication campaign with the International Tennis Federation to become the official delivery partner for the two competition. The main purpose was to drive brand awareness and benefit from the massive media (TV, Social media, print) exposure at such major sporting event.
Campaign included :
On-court back wall banners, promotional materials at the venue : 31 millions TV Audience - 180 territories, 130,000 Live spectactors.
On-court activation : DPD Moment provided ownership of the new balls delivery on court.
Billboard partnership on national French TV Channel (France TV) featuring Michael Llodra and broadcasted before and post-matchs throughout the three-day competition.
Brand content video with brand ambassadors Nicolas Mahut and Pierre-Hugues Herbert, broadcasted on digital platforms and on the stadium screens throughout the event.
VIP Hospitality : Exclusive experiences for DPD collaborators and customers.